July 1, 2024

5 Ways to Use Animation in E-Commerce

We're getting used to traditional video, maybe it's time to animate instead.
5 Ways to Use Animation in E-Commerce

In the fiercely competitive space of e-commerce, grabbing attention can be tough. But have you ever considered, I don’t know, getting a bit more… animated?

We’re talking animation—not like, sign twirlers or anything. Animation isn't just for Saturday morning cartoons anymore. It's a dynamic weapon in your marketing arsenal, letting you showcase your products in a way that's both informative and captivating. Here at Three Wolf, we believe that the right animation can be the difference between a curious click and a loyal customer. 

Animation: Things Are Better When They Move

Animation simply refers to “motion graphics,” or the act of adding movement to graphic design elements. So, while it’s great to film high-quality, real people—everyone and their grandma has a 4k phone in their pockets now, and sometimes this type of content can feel played out. By using creative and interesting animated designs, simple actions and videos might just have a much larger impact, especially in the e-commerce industry. So let’s take a look at a few different places to incorporate animation into your e-commerce marketing.

Product Visualization: Don’t Tell Them, Show Them

Basic product photos and descriptions were always sort of lackluster, yeah? With 3D animation, you can create stunning visuals that bring your products to life. Imagine a 360-degree view of your latest gadget, or an animated explainer that demonstrates its features in action. This kind of immersive experience allows customers to truly understand what they're buying, leading to increased confidence and conversions.

Educational Content: People Just Learn Better With Visuals

Confusing product manuals are a recipe for customer frustration. But with animation, you can transform complex instructions into clear and engaging tutorials. Animated explainer videos can walk customers through the assembly process, demonstrate product functionalities, or even answer frequently asked questions. This not only empowers customers but also frees up your valuable customer service resources.

Captivate Your Audience: Appease the Next Generation of iPad Kids

Drop the flat banner ads—animation lets you create dynamic marketing campaigns that grab attention and leave a lasting impression. Explainer videos with catchy characters, product launch animations filled with excitement, or even short, humorous commercials—the possibilities are endless. Animation allows you to tell your brand story in a way that resonates with your target audience, fostering brand loyalty and boosting sales.

Social Sharing: People Are More Likely to Share Stuff That Moves

Eye-catching animation is practically made for social media, and it works—over 90% of brands say they’ve gotten a new customer because of a video on social media. Shareable videos can spread like wildfire, reaching a wider audience and generating organic buzz. Animated product demos can spark conversation, user-generated content featuring your animations can create a sense of community, and engaging explainer videos can establish you as a thought leader in your industry.

Brand Storytelling: Sometimes, It’s a Bit Easier to Demonstrate

Every brand has a story to tell. Yes, even yours. Animation allows you to create captivating narratives that connect with your customers on an emotional level. You can use animation to showcase your brand values, highlight the inspiration behind your products, or even create a mascot character that embodies your brand personality. This emotional connection is what fosters customer loyalty and keeps them coming back for more.


Animation isn't just cute; it's a strategic tool that can propel your e-commerce business to new heights if used wisely. Consumers are getting more and more used to seeing it, and you definitely don’t want to be left in the dust. We’d love to help you boost your approachability and put together some cool animations for you. Get in touch with us today and let's create an animation strategy that does the trick.

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