May 4, 2024

A Couple Myths About SEO

Debunking a few misconceptions about search engine optimization.
A Couple Myths About SEO

SEO. It's the magic trick that gets you on that coveted first page of Google, right? Except, SEO isn’t magic. Magic is whatever McDonald’s puts on their fries that makes you have to eat them out of the bag on the way home. SEO, however, is a bit different. And some of the beliefs floating around are more myth than method. So, let’s explore some of them and debunk four of the biggest ones real quick.

Myth #1: SEO is an Overnight Update

Don’t shoot the messenger, but SEO is a marathon, not a sprint. Google's a sophisticated search engine, constantly learning and evolving. But even Google is a business, and they want to do the best job possible for their customers. What makes them the leader in search engines is the fact that they continue to show people exactly what they want to see. 

To snag a top ranking, you need to prove your website deserves it. You need to actually be what a consumer wants to see. If you think you’re not getting the traffic you deserve, go check out some of the top-ranking results. They’re pretty darn thorough, huh? There’s a reason Google likes them, I promise. 

This means you need to spend time crafting content that's informative, trustworthy, and keeps visitors glued to their screens. It might involve optimizing your product offerings and user experience. And guess what? Google takes time to recognize all this effort, especially for newbies. So, settle in for the long game.

Myth #2: Keyword Stuffing Still Works

Sure, keywords are important. But keyword-stuffed content is the SEO equivalent of nails on a chalkboard. Google's way smarter than that. Today, it's about creating well-written content that resonates with your audience and tackles relevant topics for a genuine, authoritative perspective. You have to truly know it. 

But wait, there's more! Backlinks, user experience, website speed, and even understanding your ideal customer's search intent all play a role. Why? Because Google factors all of this in. A user’s experience on your site reflects on Google’s ability to do its job. If consumers use Google to find a site and the sites kept sucking, eventually they would stop using Google. A slow-loading homepage video or illogical navigation might make visitors bounce, and that hurts your SEO credibility.

Myth #3: SEO Equals Business Success

High rankings are great, but they're not a guaranteed golden ticket. SEO helps potential customers find you, but converting them into loyal fans takes more. What we’re saying is: even a #1 ranking won't save a subpar product or lousy customer service.

So, before you pour all your resources into SEO, make sure your house is in order. What’s that saying? Sweep in front of your own door? A #1-ranked website with a #93-ranked product is a recipe for disappointment.

Myth #4: Mobile Doesn't Matter

In 2023, mobile browsing officially surpassed desktop usage. This year, the mobile traffic market share reached 66%. That means if your website isn't mobile-friendly, you're basically slamming the door on a huge chunk of potential traffic. Make sure your website is responsive and loads quickly on all devices. Google loves a mobile-friendly site, and they won’t mind showcasing it toward the top of search results.

Conclusion

So, there you have it: four common SEO myths debunked. Remember, SEO is a journey, not a destination. And not all journeys are fun, especially if they’re carried out alone. So, if you’re looking for a comrade or two, we’re here to help. Shoot us a message today!

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