Challenger Breadware

Driven by a love for baking and a desire for better bread at home, Jim Challenger founded Challenger Breadware in 2016. Frustrated by existing equipment, he partnered with a designer to create the Challenger Bread Pan, a revolutionary cast iron pan designed for perfect loaves. The pan’s success led Challenger Breadware to expand into a resource for bakers, offering not only pans but also recipes and techniques.

As a brand new company and a revolutionary product, we were tasked with helping to design a logo, name the brand, and design the initial website for what would become Challenger Breadware. The bread-baking culture is highly particular and very detail oriented, so the digital marketing material needed to embody a perfect sourdough starter—a basis and foundation for endless amounts of opportunity and growth.

Through numerous iterations and attempts from all angles, we found that Jim's last name actually worked the best for both the name of his company and the name of the pan itself. And thus, the Challenger Bread Pan® was forged. We helped build the initial e-commerce foundation, designed a steadfast logo concept, and helped brand the company with a warm and welcoming tone and identity.