Shaka Kai

Shaka Kai is a lifestyle apparel brand inspired by the ocean, built for those who live for sun, surf, and effortless coastal comfort. With bold prints, premium materials, and a laid-back spirit, Shaka Kai designs clothing that moves seamlessly from beach to boardwalk—and now, their digital store does too.

Despite a strong product offering and brand vision, Shaka Kai’s online store was disorganized and difficult to navigate. Seasonal updates, new product drops, and collection launches were hard to manage internally—and even harder for customers to browse. A disjointed user experience and outdated checkout process were limiting conversion rates and holding back ad performance.

We partnered with Shaka Kai to overhaul every aspect of their digital storefront and marketing ecosystem. First, we redesigned their website to reflect the clean, confident energy of the brand—complete with seamless navigation, an upgraded checkout experience, and a restructured tagging system for effortless product filtering and uploads.

With better backend systems and stronger creative direction, Shaka Kai’s digital presence now delivers the same effortless feel as their apparel—making it easier for customers to shop, and easier for the brand to scale.