Melonz Eyewear

Melonz Eyewear is an emerging sunglasses brand built around a simple but brilliant idea: every pair comes in multiple sizes—S, M, L, and XL—so everyone can find their perfect fit. With lightweight frames, polarized lenses, and a price point under $50, Melonz delivers high-quality eyewear without the designer markup. It’s style without compromise—engineered for comfort, clarity, and everyday wear.

The sunglasses industry is crowded with legacy brands, influencer lines, and ultra-cheap alternatives. For a new company like Melonz, the challenge was clear: prove the value and quality of the product in a noisy marketplace. Without celebrity backing or a big-name retail presence, we needed to drive real trust and engagement through thoughtful positioning, standout creative, and high-performance e-commerce infrastructure.

We helped bring Melonz to market with a fully integrated DTC strategy. First, we established a clear brand identity focused on fit, comfort, and affordability. We launched a clean, conversion-optimized Shopify site complete with educational fit guides and a simple shopping experience. Melonz is now gaining traction across multiple channels and continues to scale—anchored by a brand that knows its audience, fits like a glove, and looks good doing it.